BlueStar® Digital Advertising Index

The BlueStar® Digital Advertising Index (BADTQ) tracks the performance of companies involved in the digital advertising services and software segments. This is a modified market cap-weighted index, and only includes companies that generate at least 50% of their revenue from (1) digital advertising-focused data services, (2) digital advertising services, platforms and market places, (3) digital advertisement video production and delivery solutions, and (4) digital marketing software and services including rewards programs.

Key Features

Size and Liquidity Requirements Full MCap of at least 150 mln USD.
Three month average-daily-trading volume of at least 1 mln USD at a review and also at the previous two reviews.
At least 250,000 shares traded per month over the last six months at a review and also at the previous two reviews.
Pure-Play Companies have to generate at least 50% of revenue from digital advertising.
Diversification Company weightings are capped at 8%.
Review Quarterly.
IndexLast CloseOpenLastChangeChange (1Y)Range (1Y)
130.66 130.66 --4.09%78.60 - 329.28
134.42 134.42 --6.15%80.14 - 336.51
Symbol IndexName
BADTQ BlueStar® Digital Advertising Price Index
BADTQNTR BlueStar® Digital Advertising Total Return Net Index