BlueStar® Digital Advertising Index
The BlueStar® Digital Advertising Index (BADTQ) tracks the performance of companies involved in the digital advertising services and software segments. This is a modified market cap-weighted index, and only includes companies that generate at least 50% of their revenue from (1) digital advertising-focused data services, (2) digital advertising services, platforms and market places, (3) digital advertisement video production and delivery solutions, and (4) digital marketing software and services including rewards programs.
|Size and Liquidity Requirements
||Full MCap of at least 150 mln USD.
Three month average-daily-trading volume of at least 1 mln USD at a review and also at the previous two reviews.
At least 250,000 shares traded per month over the last six months at a review and also at the previous two reviews.
||Companies have to generate at least 50% of revenue from digital advertising.
||Company weightings are capped at 8%.
||BlueStar® Digital Advertising Price Index
||BlueStar® Digital Advertising Total Return Net Index